Pay Per Call, aka Pay-per-phone-call (PPCall), click-to-call and Call On Select are relatively new marketing technologies that are sure to start getting more attention in the coming years; especially in the world of local search. Even if your products and services aren’t necessarily targeted towards a local market, these are still options worth considering in order to increase online sales conversions.

While many businesses still haven’t dabbled in pay per click advertising for various reasons, the vast majority of businesses have phone lines and rely heavily on that medium to generate business.